Dear Nikken Global Wellness Community,

Through five years of collaborative effort, 2024 has been a year of collective triumph. We have solidified our foundations, optimized our plans, and executed our strategies with unwavering teamwork. As we reflect on the past year, it’s evident that we’ve made significant strides in strengthening our foundation and moving closer to our Vision 2025.

We’ve achieved a unified company image, built a more robust and adaptable global support system, and fostered a deeper understanding of compliance as a cornerstone of sustainable business. Improved communications, optimized logistics, and platform enhancements have positioned us to welcome hundreds of thousands of people in the coming years.

We enhanced our nutritional offerings and extended their availability to other markets. These milestones and our commitment to innovation have solidified our respected position as a leader in our industry.

We also celebrated our 35th anniversary in the United States of America. From here, we initiated the company’s growth to Canada, Mexico, and Latin America.

Looking ahead to the next five years, our vision continues to be ambitious and inspirational. We aim to strengthen our business channels, expand our global reach, and make our business opportunity accessible to a wider audience. We will dig deeper into different ways to position our brand in order to support your businesses. By providing smart solutions for vital lifestyle needs, we can empower millions of people to feel good every day.

We will soon be sharing our plans to celebrate the 50th anniversary of Nikken in 2025! As we approach yet another important Nikken milestone, we want to express our sincere gratitude to each one of you who has contributed to our journey. Recognizing the importance of each individual in our world is the philosophy Nikken was founded upon. In the words of our founder Isamu Masuda, “You are irreplaceable because you are you.” Mr. Masuda believed that every individual has unique talents and perspectives—when combined with dedication, those attributes become instrumental in shaping their own and others’ lives.

Our commitment is to preserve our legacy and create a positive impact on people, society and our planet Earth. Together, we can succeed in doing so by unifying our origins and the vast experience we have gained over the years. This commitment drives our Vision 2030. In the next five years, we aim to grow 10-fold, and we invite you and your local communities to participate as well as to share in the rewards. Let’s continue working together to build a present and future where hope, happiness and joy, thrive.

Thank you for your dedication and loyalty. I wish you and your loved ones a wonderful and blessed holiday season!

Your friend,

Luis Kasuga

President & CEO