When you are a business owner, you have the advantage of being your own boss. You also have the pressure of making the right decisions, strategizing for business growth and often times, leading a team. It’s easy to be doing everything all the time, which means nothing gets well done.
One of the best things about network marketing is that you constantly work with a team. There are upline (those who sponsor newcomers) and downline (those you sponsor). Having a team means you inherently have a variety of perspectives and skillsets based on the backgrounds of your members. Why this is so important is because most of us tend to try to fix our weaknesses instead of capitalizing on our personal strengths. With a team, members can focus on personal strengths and complement each other—one’s weakness may well be another’s strength.
Fixing weaknesses used to be taught as opportunities for development. Research now shows that this approach is not most conducive to business-building success. Instead, contemporary research shows that focusing on personal strengths is self-empowering and therefore more likely to produce desired results. Author and motivational speaker Marcus Buckingham explains, “A strength is an activity that makes you feel strong. It is an activity where the doing of it invigorates you. Before you do it, you find yourself instinctively looking forward to it. While you are doing it you don’t struggle to concentrate, but instead you become so immersed that time speeds up and you lose yourself in the present moment. And after you are finished doing it, you feel authentic, connected to the best parts of who you really are.”1
Whether you are starting a business in 2024 or expanding, assess your approach and see if you are capitalizing on your personal strengths. Consider choosing potential partners based on their complementary strengths to cover your weaknesses, and help your team members do the same.
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