How many of you eat veggie burgers? Have you discovered the versatility of tofu? Are you trying to eat a “plantcentric” diet? Are you aware of your carbon footprint?
Food’s carbon footprint, or foodprint, is the greenhouse gas emissions produced by growing, rearing, farming, processing, transporting, storing, cooking and disposing of the food you eat. Transport, housing and food have the three largest carbon footprints. Food produces about eight tons of emissions per households or about 17% of the total. Worldwide, new reports suggest that livestock agriculture produces around half of all man-made emissions.1
Meat, cheese and eggs have the highest carbon footprint. Fruit, vegetables, beans and nuts have much lower carbon footprints. If you move towards a mainly vegetarian diet, you can have a large impact on your personal carbon footprint.2 It can help reduce pollution, preserve the environment and slow global warming. Many of these changes may also save you money, improve your health and even keep you fit!
Consumer knowledge about carbon footprints, sustainable products and maintaining an Active Wellness lifestyle has contributed to the explosive growth of the market for plant-based protein. With carbohydrates and fats, there is ongoing debate about their pros and cons. With protein, the general perception is that not only is it necessary for maintaining health but it can also improve overall well-being. This generally held belief adds to the growing popularity of plant-based proteins.
From children to seniors, the entire range of ages is joining body builders in recognizing the importance of eating enough protein but many do not want to eat meat. According to “The Protein Report: Meat Alternatives” that was published in January 2017, roughly 66 percent of U.S. consumers believe meat alternatives are healthier than meat.3 And it’s the younger generation that is leading the way: according to the February 2016 report entitled “Food Formulation and Ingredient Trends: Plant Proteins” from Packaged Facts, millennials are the top age group cutting down on meat consumption, primarily due to social consciousness about health, the environment and animal welfare.4
Plant-based proteins find their way into beverages as well as food in the form of snacks, nutritional supplements and meat replacements. Protein powders that used to be consumed largely by athletes have now made their way into the mainstream diet. Pea protein is found in 80% of plant protein powders because it has been found to deliver high marks both in taste and nutrition. 5
Since 2013, Kenzen® Vital Balance Meal Replacement Mix has been a trendsetter with its formula of high-protein, plant-based organic pea powder. Easily made into a shake or smoothie when combined with PiMag® water, plant-based milk or dairy milk, KVB in more recent years has taken quality to an even higher level by producing an improved version sweetened with zero-calorie monkfruit, KVB also helps planet Earth by using organic ingredients. Organic farming methods have a much lower impact on the environment than conventional methods, because it requires natural methods for soil fertilization, weed prevention and pest control. Organic ingredients cannot be genetically-modified or irradiated, processes which are not proven to be safe for the food chain.
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