Summer Hair Care: Conditioner is Crucial

Virtually everyone knows that ultraviolet (UV) rays of the sun can burn and damage skin. But did you know that UV rays can practically “fry hair?” According to dermatologist Jessica J. Krant, MD, MPH, UV rays actually “cook the hair shaft.”1 She explains that damage is most obvious when color-treated “hair becomes faded, bleached and brassy.” Hair that is not color-treated also suffers from “sun-induced stress. UV rays dry out hair and rough up the normally smooth cuticle, or outer layer, of the hair shaft.”

Fortunately there are certain simple precautions to take for summer hair care:

  1. Keep hair trimmed. Snip off any split ends. Since hair grows faster in the summer months, pay attention to straggly ends.
  2. Wear hats. This will not only protect your hair but will also shield your scalp from sunburn. Regardless of skin type, it is important to prevent sunburn.
  3. Use a moisturizing shampoo to help keep hair from drying out. Follow with a moisturizing conditioner. Using conditioner is crucial, even with short hair, because it helps to seal in moisture. Conditioner helps “maintain the natural nourishment of your hair even after doing treatments such as straightening, coloring, perming and other hair enhancers.2
  4. Try air drying instead of blow drying hair. The heat from dryers tends to take the natural moisture out of hair.
  5. Use a wide-tooth comb instead of a brush. Wide-tooth combs are gentler for detangling hair while brushes may pull and tear snags.

Although both men and women shampoo their hair regularly, not everyone uses hair conditioner, even though it’s recommended. According to men’s image consultant and stylist Aaron Marino, “Certain people don’t need to condition quite as often, such as those with oily hair and if you buzz your hair under an inch in length (condition once every two weeks). Guys with regular hair should condition once or twice per week. A quality conditioner, free of paraffin, keeps your hair looking good and healthy longer.”3

Trichologist (scientist trained to deal with hair and scalp issues) David Kingsley, PhD, also recommends using conditioner regularly. He says, “You can have greasy roots but fried ends, so even if you’re afraid conditioner will make your hair greasier, apply it to your ends to prevent sun-related dryness and damage.4

Many hair care brands use harsh and harmful ingredients, such as sulfates, parabens and PEGs that are irritating and damaging to the scalp and hair. In contrast, True Elements® contains quality, natural ingredients.

In fact, Aloe Barbadensis Leaf Extract (aloe vera) is second only to water in the True Elements® Conditioner formula. Aloe vera provides lectin and amino acids that can be absorbed into the cortex of hair to add structural integrity to the hair. Aloe vera is known to benefit the hair by improving detangling, moisture-retention, scalp restoration of pH levels while decreasing frizz and inflammatory action. It enhances cellular regeneration for hair growth.5

If you’ve never used conditioner before, now is the time to get started and help improve your hair quality. Currently we have a special offer for our Consultants and customers on True Elements® Hair Care. Buy or sell two Shampoo and receive a Conditioner FREE! Your free Conditioner will be added to your order after checkout. This offer applies to retail or wholesale orders, excluding Autoship, through the end of 2017. This offer cannot be combined with other promotions.

1 Archives of Webmd.com

2 http://www.healthguidance.org/entry/12627/1/Why-Is-Conditioning-Your-Hair-Essential

3 www.iamalpham.com

4 www.prevention.com/beauty/hair/

5 www.naturallycurly.com/curlreading/ingredients/the-science-of-aloe-vera-gel