World Water Day is celebrated globally once a year to consciously recognize the importance of providing affordable, lasting access to safe water. It became a United Nations observance day in 1993 to focus attention on the global water crisis.
On 22 March every year, people and organizations mark World Water Day by taking action to tackle the water crisis. World Water Day 2021 will focus on the theme, ‘Valuing Water’. This focus will extend beyond issues of pricing to include the environmental, social, and cultural value people place on water.1
The value of water is about much more than its price—water has enormous and complex value for our households, food, culture, health, education, economics and the integrity of our natural environment. If we overlook any of these values, we risk mismanaging this finite, irreplaceable resource.2
Currently, 844 million people on our planet lack access to safe, clean drinking water and over 200 million are walking an average of four miles or six kilometers per day to gather water.3 That’s why one of the ways people take action is to “walk for water,” with corporate or personal sponsorships for every mile logged—gathering donations to help those with limited access to water.
People die every year from diseases caused by unsafe drinking water, lack of sanitation and insufficient water for hygienic use. When a million miles are logged by people who participate in ‘”walk for water,” an estimated 100,000 families are provided with clean water.4 This is a great example of what valuing water actually means to people as well as the true value of water and how we can better protect this vital resource.
A core focus of World Water Day is to support the achievement of the Sustainable Development Goal (SDG 6): water and sanitation for all by 2030. To achieve SDG 6, on the governmental levels, countries need to invest in adequate infrastructure, provide sanitation facilities and encourage hygiene. Protecting and restoring water-related ecosystems is essential.5
Although conservation on a grand scale may require legislation, it is something we can practice individually on a daily basis by being conscious of our water usage, not taking water for granted and participating in community events that support access to clean water and help sustain a cleaner environment. Human survival depends on all of us working with nature, not against it.
Water is Life and Nikken is doing its part to help people access clean water for Active Wellness—not only for drinking, but also for bathing. For the entire month of March, we are offering four Water Packs. Each pack has two state-of-the-art PiMag® products. You get one at the regular price and the second at 50% off! You have your choice of two PiMag MicroJet® Wall Mount Shower Systems or two PiMag MicroJet® Handheld Shower Systems, both of which help neutralize chemicals, two PiMag® Sport Bottles of 100% recyclable biogreen materials, or two PiMag® Waterfalls that can help reduce bacteria by 99.99%.