Did you know that the International Food Information Council (IFIC) Foundation conducts an annual Food and Health Survey to gauge consumer interest and knowledge of food and its health benefits? The most recent survey showed some alarming results.

“As in previous years, the Food and Health Survey has shown that Americans feel overwhelmed by conflicting food and nutrition information,” said IFIC Foundation CEO Joseph Clayton. “But this year, we’re finding troubling signs that the information glut is translating into faulty decisions about our diets and health. As policymakers work to revise the Nutrition Facts panel and define ‘healthy’ on food labels, it’s more crucial than ever before that we empower consumers with accurate information based on the best available science, in terms they can easily understand and put into action.”

What to eat and what to avoid can be confusing when you’re getting conflicting information from various sources. Food labels vary and advertisers search for loopholes. For example, sugar is disguised by alternative words such as fructose, sucrose, pure cane sugar, barley malt, dextrose, maltose and so on. It gets complicated.

At Nikken, we have always encouraged people to read ingredient lists and Nutrition   Facts on any food products before purchasing them. We also take the utmost care in complying with Food and Drug Administration rules and regulations on labeling and truth in advertising. We go out of our way to make sure our Consultants and customers are clear on exactly what you’re getting: organic-based nutrition with an emphasis on natural ingredients culled for their maximum antioxidant and nutrient values.

According to the IFIC, almost all consumers seek out health benefits from what they eat and drink, with the top benefits being weight loss, cardiovascular health, energy and digestive health. It’s no coincidence that NikkenWellness organic nutritional supplements address not some, but all, of those concerns.

• Weight loss: Active Wellness lifestyle with NikkenWellness nutritional supplements
• Cardiovascular health: Kenzen® Bergisterol™, Kenzen Super Ciaga®, Kenzen® Omega Green +DHA
• Energy: Kenzen Ten4® Energy Drink Mix
• Digestive health: Kenzen Vital Balance® Meal Replacement Mix, Kenzen® Digestion Complex 4 -20, Kenzen® Cleanse & Detox

The IFIC has found that 59 percent of consumers rely most on their family and friends for dietary decisions. Given this inclination, each individual who has benefited from NikkenWellness organic nutritional supplements has the knowledge to educate an entire circle of family and friends on what to eat. NikkenWellness replaces confusion with healthy, organic-based nutrition. Nothing complicated about that!